Conceive, Create and Deliver

At Cult of Fashion, our goal is simple. We craft outstanding and creative events for our clients. We understand the levels of inspiration and work that our clients have committed to their products and we look to maintain and enhance that energy and originality in the showcase we build around them.

We are known for our dedication, proactive approach and personal touch. We have access to a diversity of venues, top suppliers and specialists and are devoted to great design and press-worthy ideas that reflect our clients’ values and vision – whether through a fashion show, photo shoot or awards ceremony.

We make events that surpass our client’s expectations and remain in people’s minds far beyond the event day. Whatever the occasion, product or size, we will deliver the unforgettable.


Paul Swaby

Born and bred in London, Paul has worn many hats in his career from model, dancer, musician, choreographer to performance director and fashion show producer. His knowledge is broad, his approach is can do and his execution of a high standard. Paul creates concepts for the event industry in any discipline and takes pride on executing successful, creative, seamless productions.

Services we provide

Relax, it’s all in hand
Fashion Show Production

Show Direction
Artistic Management
Backstage Management
Hair &Make up
AV & Lighting
Set Design & Building
Prop Hire

Event management

All size events from:
- Product Launches
- Awards
- Parties
- Special Projects
Budget Management
Operational Management
Sponsorship & Collaboration*

Media Production

Photo Shoots
Look Books
Video Production


“I just wanted to personally thank you for producing a flawless Caroline Charles show during London Fashion Week. Everything ran so smoothly and was great to be in hands of such a professional team. We were very happy with the results”

Caroline Charles, Designer CAROLINE CHARLES

“A huge thank you to your top team who helped pull together a really fantastic event for La Martina. Everyone was such a pleasure to work with from the technical and backstage teams to the direction with their superb creative genius behind it all. La Martina’s European CEO, Enrico, flew in to join us for the event and was extremely happy“

Becky Simpson, Event Manager La Martina Polo Club

“The catwalks were jaw dropping and everyone commented on the fact that we had upped our game I really, really appreciate the work you put in. It was the best ever and everyone said so!! Thanks so much”

Julie Driscoll, Portfolio Director i2i EVENTS GROUP

“Thanks for pulling together a great show for us. The attendees were still talking about the cyr wheel days after and many said it has been one of the best conferences we have delivered! You did a great job of making shoes seem so exciting and interesting and bringing it all to life”

Julie Bradley, Marketing Manager HUSH PUPPIES EUROPE


A taste of our work



A collective of creativity and success

Contact Us

Don't be shy Paul Swaby Director t: +44 (0)7767 777042


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